How a construction company raised gross margin from about 18% to 23%
<p>The company was completing more than $6 million CAD of construction work annually, but the numbers were not behaving the way management expected.</p>
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Case Studies
Practical notes for owners and leadership teams working on sales, margin, operations and management systems.
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15 articles
How an occupational therapy clinic increased monthly revenue by about 20% with the same eight therapists
<p>At first glance, the clinic appeared to have a capacity problem.</p>
Read the articleHow a local motorcycle retailer designed a regional phone-sales model with lower fixed costs
A two-branch motorcycle retailer modeled a regional sales structure built around bank financing, phone sales, existing delivery capacity, and one customer-facing location.
Read the articleWhen the user wanted the product but could not be the customer
The startup had evidence that people were engaging with a product designed around a genuine need.
Read the articleFrom 25 proposed products to six with demonstrated demand
<p>The original plan was straightforward: choose around 25 fitness and rehabilitation products from a supplier, place an opening order, display the products to existing clients, and start selling.</p>
Read the articleHow a financial services firm improved contribution margin and shortened its collection cycle by about 13 days
<p>The company was generating approximately $360,000 CAD in monthly revenue, yet its owner was still involved in dozens of routine decisions every week, cash remained tighter than expected, and increasing sales was not translating into the improvement in profitability management expected.</p>
Read the articleHow qualified enquiries rose from about 8 to 24 per month during a 12-week content test
<p>Entering the psychology market was never simply a marketing problem.</p>
Read the articleHow a Shopify app company improved the path from organic traffic to paid merchants
<p>The company was generating roughly 18,000 organic visits a month, yet fewer than 90 new paying merchants were being added in a typical month.</p>
Read the articleHow a relationship education business grew monthly revenue from about $35,000 to $105,000 CAD
<p>The business was generating roughly $35,000 CAD per month and had already found a clear niche.</p>
Read the articleHow a construction retailer added about $26,000 CAD in monthly gross profit
<p>The company was generating approximately $460,000 CAD in monthly sales, yet the owner was still approving routine discounts, inventory had climbed above $1 million CAD, and monthly operating profit was only around $17,000 CAD.</p>
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